Gird your bank accounts and steal your nerves, folks: Amazon’s Prime Day 2021 could be mere weeks away.
The massive etailer’s annual site-wide sale is rumoured to take place sometime in June this year, a month earlier than years prior, but we don’t know the exact dates yet. Bloomberg reports Prime Day 2021 will take place on Monday, June 21 through Tuesday, June 22 — though it’s also possible Amazon could announce an entirely different schedule in the coming days.
If those dates pan out, that means you have a little more than three weeks to formulate your Prime Day game plan.
What will be on sale on Prime Day 2021?
Prime Day often includes sales on TVs, tablets, laptops, home appliances, workout equipment, pet supplies… honestly, just about any item sold on Amazon could be discounted during the promotion. We just won’t know what the deals actually are until Prime Day begins.
That said, it’s safe to assume many first-party Amazon products will see discounts, including:
- Amazon Echo speakers, Echo auto accessories, and Echo smart displays
- AmazonBasics products, such as kitchen appliances, furniture, and home supplies
- Blink security cameras
- Eero wifi routers
- Fire TV streaming devices
- Kindle e-readers and Fire tablets
- Ring cameras and home security devices
It’s possible Amazon’s products will be available at their lowest prices ever — or at least, their lowest since last Prime Day. Add any of them you’re considering to your Amazon wishlist and you’ll be notified if they go on sale. But be careful — you should always make sure you’re actually getting a deal before buying anything on Prime Day.
How to know if a Prime Day sales is a good deal
The Amazon Prime Day landing page can be overwhelming, and many discounted items won’t show up on the front page, making it hard to track ongoing deals. Luckily, you can sign up for deal notifications in the Amazon mobile app and on desktop in your Amazon account settings.
Push notifications can help you score a deal before it runs out, but don’t let the excitement dupe you into unnecessary purchases. Amazon will use countdown timers and other strategies that pressure you to buy items quickly, add extra products to your shopping cart, or reach a certain spending threshold to unlock bonuses, but none of these are worth chasing if it means buying things you don’t actually need. Similarly, we strongly recommend you hold off on impulse buying tech items during Prime Day without doing your research first, especially if you don’t recognise the brand.
Then there are the sneaky strategies some companies use during Prime Day to trick you into thinking a product is on sale when it’s really not. Luckily, Chrome and Edge offer built-in price tracking so you can judge whether a deal is legit or mere marketing, and there are many third-party extensions that will vet Prime Day deals and tell you if a discounted item is worth buying.