International Men’s Day was on November 19. You missed it, probably because companies don’t see pandering to men as nearly as profitable as pandering to women. International Women’s Day is for brands. They celebrate it with pink beer, feminised logos, and lip service to equality.
If you’re a dude and you’d like to celebrate your own day, do not spend International Women’s Day asking women when your day is. Use this time to learn something about the experiences of the women in your lives. Failing that, you can also take this opportunity — you have almost a year now — to plan your International Men’s Day party. Here’s the website if you’d like some starting points.
Will you have beer but put blue labels on it? Will you give a statement about how you value the male employees at your company, like theoretically, but not enough to protect them from harassment? Will you petition McDonald’s to turn their logo right-side-up so it starts with the same letter as the word “men,” because that makes you feel really empowered?
Just some ideas for you.
A quick Google trends search will highlight a couple of telling things about our delightfully messed up society. The date on which International Men’s Day is searched for most is not November 19. It’s not even the beginning of November when Movember kicks off. No. The dates on which most people find themselves curious about when men get their moment is between March 8 and 14. The week of International Women’s Day.
And before you ask, the trend does not work in the reverse. Most people search for International Women’s Day between February and March.
Now all of this is not to say International Men’s Day is not important – it is linked to serious matters like men’s physical and mental health. But it is not today. So don’t use the event to pull focus from women’s issues.
Anyway. If you’re interested in getting involved in International Women’s Day, perhaps consider putting some time or money into these causes:
Alternatively, you could check out this list of impressive women-led businesses we pulled together.
Happy International Women’s Day.
This article has been updated since its original publish date.