Tagged With marketing

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Attention! Attention all automakers! Please shut down your various assembly lines and workhouses and gather your PR people out front to hear my decree! I will only say this once, likely followed by repeating it, over and over: you are to no longer use the term “active lifestyle” in reference to any of your products, or the people you may wish to exchange money for your products. This order is effective immediately and is non-negotiable.

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Instagram's not just for checking up on your ex or indulging your love of small, strange dogs. The visually driven social media network is also a way of browsing services: hairdressers, tattoo artists, and - it's a bit of a leap but it also makes sense - plastic surgeons.

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Launching your podcast is half the battle. Now you have to get people to listen. In the video above, I chat with expert podcasters about the three things you should do to gain listeners and grow your audience.

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Of the three macronutrients — protein, carbs and fat — protein has the best reputation, and it’s fairly well deserved. We need significant amounts of protein in our diet, and nothing particularly bad happens if we get too much. Dietary protein helps you build muscle, and if you’re trying to lose weight it helps stop you from losing too much muscle along with the fat. It also helps to make meals feel filling. Great! But.

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Toddlers: they’re just like us. They like to snack on cookies and cheese puffs and suck down sugary smoothies. Hey, who doesn’t? But toddler snacks are marketed in a way that makes parents think they’re buying something extra wholesome and healthy.

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We've all seen those transformation photos of people going from pufferfish-like bellies to enviously defined abs. You may have mused, "I wish I could get to that 'After' picture, too." Oh, but you can. Without actually being close to that great a shape, in fact. It's not honest, but marketers do it, and hot damn, you will look fabulous.

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There are few things more satisfying than telling a story about yourself, and hearing it told back to you with validation and approval. That’s why horoscopes and Hogwarts house quizzes are so popular. And it’s often all that’s going on when you buy into a company’s pitch for “personalised” health or beauty products.

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International Men's Day was November 19. You missed it, probably because companies don't see pandering to men as nearly as profitable as pandering to women. International Women's Day is for brands. They celebrate it with pink beer, feminised logos, and lip service to equality.

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I’ve hardly purchased any new items for my second baby on the way, but I’ve wanted to — this is evidenced by the smattering of product screenshots I’ve saved.

In the middle of the night, when I can’t seem to get my nine-month-pregnant body comfortable in my monster sausage of a maternity pillow, I’ll move to the sofa and just lie there, feeling every single worry about the months ahead creep into my brain. At that point, I’ll grab my phone to read more reviews of miracle swaddles.

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The world of advertising and marketing is competitive with creative professionals going to all sorts of lengths to cajole customers into spending their hard-earned cash. One of the most trusted tools is the good old discount and who needs a helping hand on saving bucks more than an expectant parent? IKEA is currently offering discounts to expectant mums as long as they prove they're pregnant. Enter - the pregnancy-test-in-a-catalogue.

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Different causes around the world are associating themselves with everything from music to popular brands. But those associations can lead to serious, negative impacts. For example, in the United States neo-nazis have become associated with Tiki torches and Papa John's pizza following recent rallies and flippant comments made by senior executives. The consequences of such associations can be damaging, but are avoidable according to the CEO of CP Communications, Catriona Pollard.

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Sex and violence -- simulated or otherwise -- are two cornerstones of Western entertainment. However, recent research suggest that the old advertising maxim 'sex and violence sell' may actually be bad for business.

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In the days before Google, a tiny, cryptic ad in the back of a magazine had a lot of potential. The seller might not be able to fully describe their product, but if the product wasn't very good, that may be a plus for them. Here are some bait-and-switch ads from the 1950s and beyond, and what you'd get if you sent in for them.