marketing

Dear Auto Makers: Stop Saying ‘Active Lifestyle’

Dear Auto Makers: Stop Saying ‘Active Lifestyle’

Attention! Attention all automakers! Please shut down your various assembly lines and workhouses and gather your PR people out front to hear my decree! I will only say this once, likely followed by repeating it, over and over: you are to no longer use the term “active lifestyle” in reference…

The Best Ways To Grow Your Podcast Audience

Launching your podcast is half the battle. Now you have to get people to listen. In the video above, I chat with expert podcasters about the three things you should do to gain listeners and grow your audience.

Don’t Waste Your Money On ‘Healthy’ Toddler Food

Don’t Waste Your Money On ‘Healthy’ Toddler Food

Toddlers: they’re just like us. They like to snack on cookies and cheese puffs and suck down sugary smoothies. Hey, who doesn’t? But toddler snacks are marketed in a way that makes parents think they’re buying something extra wholesome and healthy.