Tagged With marketing

Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.

One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.

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The world of advertising and marketing is competitive with creative professionals going to all sorts of lengths to cajole customers into spending their hard-earned cash. One of the most trusted tools is the good old discount and who needs a helping hand on saving bucks more than an expectant parent? IKEA is currently offering discounts to expectant mums as long as they prove they're pregnant. Enter - the pregnancy-test-in-a-catalogue.

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Different causes around the world are associating themselves with everything from music to popular brands. But those associations can lead to serious, negative impacts. For example, in the United States neo-nazis have become associated with Tiki torches and Papa John's pizza following recent rallies and flippant comments made by senior executives. The consequences of such associations can be damaging, but are avoidable according to the CEO of CP Communications, Catriona Pollard.

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Sex and violence -- simulated or otherwise -- are two cornerstones of Western entertainment. However, recent research suggest that the old advertising maxim 'sex and violence sell' may actually be bad for business.

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We've all seen those transformation photos of people going from pufferfish-like bellies to enviously defined abs. You may have mused, "I wish I could get to that 'After' picture, too." Oh, but you can. Without actually being close to that great a shape, in fact. It's not honest, but marketers do it, and hot damn, you will look fabulous.

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In the days before Google, a tiny, cryptic ad in the back of a magazine had a lot of potential. The seller might not be able to fully describe their product, but if the product wasn't very good, that may be a plus for them. Here are some bait-and-switch ads from the 1950s and beyond, and what you'd get if you sent in for them.

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Instagram's not just for checking up on your ex or indulging your love of small, strange dogs. The visually driven social media network is also a way of browsing services: hairdressers, tattoo artists, and -- it's a bit of a leap but it also makes sense -- plastic surgeons.

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If you run your own business, and own a car, but aren't using it to market your business then you're missing out on a vital advertising platform. If you're driving around a lot, perhaps to get to meetings or to go between different offices, then this is a great chance to advertise your business.

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Innovation is not easy. It involves experimentation, taking risks and investing resources in projects that may not deliver the outcomes you want. Optimizely takes a data driven approach to testing multiple scenarios so you can make better decisions about what's best for your business. I spoke with their new managing director for ANZ, Dan Ross, about their Australian launch and the opening of Australian offices in Melbourne and Sydney and how decision making is not about hippos.

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So you want to self-publish your book? You're in good company. Plenty of authors have gone ahead of you, working to prove that high-quality books can hold their own in the marketplace without the support of a traditional publisher. Amazon, of course, has changed the entire publishing landscape, but authors have been taking control of the publication process as far back as Charles Dickens, or the Brontë sisters. Self-publishing works, if done well -- and for the right reasons.

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Remember the good old days? You could walk into the local milk-bar and grab a Coke from the fridge. But then came Diet Coke, Coke Zero, Coke with Vanilla, Coke with Ginger, Diet Coke with Lemon, Coke Life and a bunch of other variants. Now, when I order a Coke I’m faced with an overwhelming array of choices.

Clearly, the market thinks so as well. Coke has announced the withdrawal of Coke Life from the shelves. Although they are replacing it with "Coke with Stevia” it highlights what can happen when you over-diversify your product range.

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You'd think that by now we'd all stop falling for supplements which promise to "blast belly fat" or "drop pounds while still eating cupcakes," but you'd be wrong. Powerful marketing continues to dupe vulnerable people into wasting their money. Here are the common selling points (ahem, lies) that you'll find on the label.