Aldi has been named as Australia’s most trusted brand, again. According to Roy Morgan, which has just released its latest Net Trust Score (NTS) survey, Aldi has come out on top ahead of Bunnings, which ranked number two, and Qantas, which came in third.
The survey identifies reliability, customer focus, knowledgeable staff, ease of contact and previous good experiences with the company – in addition to other key performance indicators – as important drivers of trust.
Comparing this most recent survey, conducted in July, with the previous survey from April, Qantas improved one place from fourth, and the ABC jumped three places from seventh.
Here’s a look at the most trusted brands in Australia:
7. Bendigo Bank
9. RACQ (insurance)
10. IGA Supermarkets
Meanwhile, Bendigo Bank, the most Australia’s trusted bank in Australia, according to Roy Morgan, is the only bank brand to defy the fallout from the Financial Services Royal Commission having remained in the top 10 brands with a positive Net Trust Score (NTS) across the five surveys.
“The banks were already deeply distrusted so any material impact on their market value is up and down,” says Roy Morgan CEO Michele Levine.
“AMP provides a good insight into how distrust can have a material effect on brand value and sustainable growth… AMP has never before been so distrusted.
“Seventeen years ago, AMP shares were worth more than $14. Today they’re worth less than $3.50. That’s a drop of 72 per cent.
“AMP’s skyrocketing level of distrust has cost the household brand billions of dollars. According to financial analysts, more than $4 billion has been wiped off the company’s value as a direct consequence of revelations during the Royal Commission.”
Since October last year Roy Morgan has surveyed more than 10,000 Australians for this ranking.