Aldi has been named as Australia’s most trusted brand, again. According to Roy Morgan, which has just released its latest Net Trust Score (NTS) survey, Aldi has come out on top ahead of Bunnings, which ranked number two, and Qantas, which came in third.
Different causes around the world are associating themselves with everything from music to popular brands. But those associations can lead to serious, negative impacts. For example, in the United States neo-nazis have become associated with Tiki torches and Papa John's pizza following recent rallies and flippant comments made by senior executives. The consequences of such associations can be damaging, but are avoidable according to the CEO of CP Communications, Catriona Pollard.
Branding is incredibly important when you're trying to build a new business. Sometimes, a company strikes gold on the very first try and their brand becomes instantly iconic. Other times, the name fails to register with customers and a return to the drawing board is required. This infographic reveals what 12 famous brands used to be called: from Pepsi Cola (formerly "Brad's Drink") to Nike ("Blue Ribbon Sports"). We think they made the right choice.
We all know that the generic, store brand of most goods are cheaper. Most of them are usually just as good if not identical to the name brand. We want to know how much you save by going with the off brand.
There are a handful of brand names out there that are commonly mispronounced. A lot of it has to do with a mistranslation between languages, but it's still interesting to learn which brands you might be saying incorrectly. This infographic lays them out.
