We’ve speculated, analysed and wondered just when Amazon Australia was going to launch. Now we have a clear indication from the online shopping giant itself, courtesy of an email that went out to Amazon Marketplace sellers.
It looks like Amazon will be launching for Black Friday after all. Well, sort of.
We've just received word via an Amazon Marketplace seller that Amazon will start an internal testing phase with a small number of customers from 2PM AEST Thursday, November 23. We're unaware if they are running on AEST or AEDT but the email specifically says AEST, which would mean 3PM AEDT in the eastern states.
The internal email above was sent to select sellers today. It reveals that Amazon Marketplace users will need to have their pricing, stock and details up to date to participate and will begin receiving orders from this date.
It's not yet clear how many customers will be included in the test group or how they will be selected. Nevertheless, it seems certain that a select few Aussies will be buying products from Amazon on November 23. Bring it on!
Update: It seems that Amazon Australia's homepage still shows just Kindles, books and apps for most customers. No need to freak out! This was a soft launch date - however, there's no guarantees Amazon Australia will be live for Black Friday either. Here's hoping!