Subway has partnered with Disney Pixar to make kids' meals a permanent fixture on its menu. The first Happy Meal, sorry, "KidsPak" will contain a mini sub, an SPC Crush-UPS fruit pack and a 350ml bottle of Mt Franklin water, plus a choice of six dinky messenger bags based on the upcoming movie Inside Out.
The new KidsPaks have been specifically designed to promote healthy eating habits. Kids can build their sub from chicken strips, ham, roast beef or turkey along with the usual selection of salads. The meal also includes a side of fruit puree and water in place of cookies and a soft drink. (I'm sure children will be thrilled.)
Depending on the chosen meat, the total energy contained within the meal works out to between 589kJ and 874KJ. This is a damn sight better than Macca's kiddie offerings, which can contain as much as 2678kJ depending on the food items chosen.
Disney/Pixar publicly split from McDonald's a few years ago, so it's decision to partner with arch rival Subway is quite interesting. Initially, the tie-in will see kids receive an Inside Out messenger bag. We're pretty sure most customers would prefer a plastic figurine to stick on their bookshelf. Or maybe that's just us.
The KidsPaks will cost $6.95, which is pretty steep for a child-sized fast food meal. You can find out more about the KidsPak on Subway's website.