Whatever Happens, The iiNet Brand Isn’t Going Anywhere

Whatever Happens, The iiNet Brand Isn’t Going Anywhere

There’s a battle going on right now between TPG and M2 over who gets to buy iiNet. iiNet is favouring the TPG proposal, but whatever happens, it’s now clear that iiNet itself will not disappear and its customer service won’t be changed. Phew!

In its ASX announcement stating that it recommends shareholders accept a new and increased offer from TPG, iiNet gives the clearest indication so far that nothing will be changing on that score:

Both TPG and M2 have indicated their intention to retain the iiNet brand, and accordingly, the high level of customer service that iiNet is renowned for, which is a testament to the significant value that has been created by the staff of iiNet.

For customers (as distinct from shareholders), this is welcome news. The prospect of iiNet transitioning to TPG’s lesser customer service was scary. The prospect of it becoming like Dodo (owned by M2) was even scarier. Voting on the new proposal won’t take place until the end of July.


  • The only thing i want is nothing to happen to Internode, Do not take away their local call centres and unmetered steam content.

  • Yeah, sure.. until they want to make more money (which won’t take long).. then it’s what Aussie companies have been doing for decades now; sack the local staff and hire cheap/crappy overseas folks.

  • The brand may be not going anywhere, but if M2 grab hold of it I guarantee the service will drop sub-par after 6 months, then after 12 months to almost non-existent.

  • iiNet said the same thing about the OzEmail brand, which at the time had more country-wide recognition and brand reputation.

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