Amazon has announced that it’s going to invest heavily in production of theatrical movies that will rapidly shift to its Prime streaming service. Which is great in a fast-tracking sense, but not particularly for Australian viewers.
Amazon’s announcement promises that alongside the TV style production that it’s already committed to, the company will develop “Amazon Original Movies” which will debut on Amazon Prime Instant Video four to eight weeks after their theatrical debut, as distinct (according to Amazon’s figures) from a typical 39 to 52 week window for movies on other subscription services.
It’s a solid nod towards the need for fast tracking movies in the digital age, but the issue remains that Amazon won’t sign you up for an Amazon Prime account unless you’re in the US. With the rush of incoming and recently launched streaming services in Australia it’s quite feasible that we may see some of these Amazon Originals on Stan, Presto or Netflix at some point, as well as in theatres — but there again it’s common for Australians to be hit with significant release delays.