You know that old maxim about there being no such thing as bad publicity? It looks like car-sharing Uber is living that to the full, having just been banned in Germany and seeing a huge spike in business as a result.
Uber seems pretty gleeful about the whole affair, announcing the spike in a blog post where it announced that the Uber app has hit the top 10 downloaded apps in Germany. Residents of Hamburg and Dusseldorf seem particularly taken with Uber, with a reported 590 per cent rise in signups in Hamburg and 518 per cent in Dusseldorf.
Uber has been banned in Germany for much the same reasons it seems to be banned (or stated to be illegal, as happened in Adelaide last week) everywhere: lack of licensing and compliance with local laws. Time will tell if Uber acts as the disruptor it so desperately wants to be seen as, but in the meantime it simply seems to be using the outrage to fuel its own PR campaign and raise awareness of its services.
Does it follow that you actually want your venture to be banned? Probably not, but it is a solid example of taking a negative effect and spinning it into some obviously very positive and potentially profitable marketing.