Each year, LinkedIn analyses profiles of members to identify the most-overused terms. The conclusion? If you describe yourself as a responsible passionate expert committed to effective and creative strategy, you are officially so generic as to be unemployable.
Rejection picture from Shutterstock/Paul McKinnon
Here's the full list of terms to avoid in resumes, profiles and anywhere else you're trying to advance your career, based on Australian profiles:
As ever, the key lesson is to be specific. Don't just call yourself "effective": quantify and explain exactly what you did.