Takeaway Truth: Red Rooster RoosterRap Range

Takeaway Truth is an occasional Lifehacker feature where we compare marketing images against what you actually get served. Today: Red Rooster's RoosterRap range.

Fast food restaurants have been known to gild the lily when it comes to accurate depictions of their menu items. Far too often, the mouth-watering feast on the poster turns out to be a limp and oily morsel. In a bid to keep the fry-jockey overlords honest, we've decided to document the reality of fast food — it was either that, or go postal like Michael Douglas in Falling Down.

Like most of the other fast food chains in the old guard, Red Rooster has been finding things tougher in recent years, as consumers move towards healthier and more 'upmarket' offerings.

In a recent Roy Morgan Research poll on takeaway satisfaction, Red Rooster experienced a bigger drop than any other fast food chain, with satisfaction levels falling from 74 percent to 70 percent in the past year.

Between 2008 and 2013, the number of Australians who admitted to visiting Red Rooster also dropped from 52 percent to 49 percent.

Meanwhile, rival chicken franchises Oporto's and Nando's have enjoyed a steady rise in popularity — you can find out the current ranking of each takeaway chicken franchise here.

Clearly, people are sick of tradition and are after something a little bit fancier — which is where the RoosterRap comes in.

The Red Rooster 'RoosterRaps' are a new range of soft tortilla wraps filled with crispy chicken strips and "new premium ingredients" (lettuce, onion and tomato for the most part).

The range consists of the Classic Herb (crispy chicken, herb mayo, tomato, lettuce, onion), the Caesar (crispy chicken, bacon, lettuce, creamy Parmesan sauce) and the Chili Aioli (crispy chicken, tomato, red onion, lettuce and chili aioli sauce.)

Red Rooster is pitching its wraps as a premium option for snacking on the go, presumably in a bid to entice discerning customers away from the likes of Nando's. You can check out an advertisement for the RoosterRap range below.

So how do the Red Rooster RoosterRaps stack up to their scrumptious marketing images? In a bid to find out, we grabbed one of each from a NSW outlet in Emu Plains. Here are the results:

RoosterRap Chili Aioli:

RoosterRap Caesar:

RoosterRap Classic Herb:

And here are all three together:

As you can see, the resemblance isn't exactly uncanny. While some of this can be put down to assembly, our tortilla wrap appeared to be narrower and longer than the one in the posters. This resulted in less overlapping ingredients — we still got two chicken strips per tortilla, but they weren't double-stacked. The tortilla bread was also a bit dry and crinkly looking, which doesn't scream freshness.

We're not sure whether this was due to the way it was wrapped or because different tortillas were used. Either way, the RedRooster range can only be described as a visual disappointment. (On the plus side, they did taste pretty great!)

Truth Rating: 6/10

Which fast food franchise or menu item would you like us to tackle next? Let us know in the comments section below.


Comments

    Holy crap, you've really upped the ante with these features lately - really interesting to read about the background behind these marketing decisions.

    my understanding is that things like these wraps come premade and are just microwave jobs. at least thats what i was told in highschool about the flayva by a friend who worked in red rooster.

      I used to work in Red Rooster in high school and they weren't premade. The only premade things are the chicken rolls.

        I've been a vegetarian for nearly twenty years and the one meat-based takeaway I still miss is Red Roosters hot chicken rolls!! Yum....

    The thing is that I wouldn't want it made like the marketing picture. The marketing pic illustrates that there are two bits of chicken in there but if served that way you will have nothing but bread for half your wrap as all the fillings are at the end.

      True, but you're basing that on pre-existing knowledge that there are only two strips in the tortilla. If you just look at the poster, it would be reasonable to assume that the double-stacked chicken extends all the way down to the other end.

    I would realistically say that it's their products that have degraded, forcing customers to leave. Pretty much anything i've gotten from a red rooster or chicken treat in a long time has been absolutely disgusting, pseudo-microwaved garbage.

    Their answer to this was to introduce new marketing/branding (which would obviously never do anything but trick people into going there one more time at best), and to start selling fish, which caused everything.. EVERYTHING.. to taste vaguely fishy..

      Yeah - the last couple of times I've eaten at red Rooster it's been pretty awful. The last time, at Sydney airport, the food was unsanitary. I took it back and they gave me a refund without arguing.

        There is little that can beat a cockroach in your food to turn you off a place for life.

    My favourite takeaway - tropicana pack from Red Rooster, You can't compete with pineapple fritters.

      You can't compete with pineapple fritters.

      You forgot three quarters of your sentence! I know, this new commenting system really sucks.

      You can't compete with pineapple fritters from your local fish and chip shop. That Red Rooster rubbish is worse than

    I always feel like I'm stepping back into the 90's when I order from any chicken takeaway. Red Rooster, KFC, even Oporto, premium prices for chewy chicken thrown on a bun with some mayo and lettuce, and a microwaved bit of bacon If you're lucky. If I want chicken takeaway I'd rather Nando's or the local.

    this is why I never eat take away food like this swill! people it takes 15-20 minutes to make good food. jump off the internet for 20 minutes and make it yourself FFS

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