Apple’s day in court with the ACCC ended with Apple agreeing to an undertaking that requires it to modify the way it promotes the latest iPad and offering refunds to any consumers who purchased the 4G-labelled model and who aren’t happy it can’t access 4G. Put rather more simply: the ACCC won.
Picture by Kevork Djansezian/Getty Images
The undertaking by Apple includes three key clauses:
- Adding the statement “This product supports very fast cellular networks. It is not compatible with current Australian 4G LTE networks and WiMAX Networks” to its site, store and promotional materials;
- Sending signage with the same statement to resellers;
- Contacting by email any existing purchasers of the “iPad with Wifi+4G” model (up to March 28) and offering them the opportunity for a refund.
Apple has agreed to get all that done by April 5. The court activity isn’t yet finished, however, with further hearings scheduled from April 16, including a liability hearing on May 2.