Only Telstra Has Fully Updated Its iPhone 4S Page

Prior to yesterday's iPhone 4S announcement, all three major local carriers had put up pre-order pages that were blatantly designed to attract potential new iPhone customers, even if they didn't spell that out. Now we know what we're getting, what has happened to these sites? Telstra has updated its page, but Optus and Vodafone have stuck with generic "find out about new smartphones" pages.

Telstra has changed its generic future devices page for one that allows you to pre-register for specific iPhone 4S information. Optus' site continues to promote information on "the latest smartphones" (and its decision to use an "Optus gives you 5" tagline now looks a little foolish). Vodafone's actual registration page hasn't changed, but it does have a "iPhone 4S coming soon" link to it elsewhere on its site. Note that in all these cases, pre-registering for information doesn't guarantee you a phone (which wasn't the situation for the first iPhone release in Australia).

Pre-orders in Australia don't begin until October 8, and we don't yet know whether that will cover contract phones or just outright buys from Apple. We might see all the pricing this week; the carriers might not announce it until October 14 itself. But as soon as we hear, we'll let you know.


    Pre orders are the 7th btw. Probably 12:01am West coast US time

      Apple Australia's official statement is that pre-orders here are the 8th (reflecting the US time difference, I expect).

        Thats not what it says here:


    Why is that when Crapple take so long to release something still with its crappy software that it gets huge press. Yet, Android has new hardware options available all the time but just get a side-note in terms of press?

    @Angus: Out of curiosity, does LH get higher hit rates on the apple posts than android posts?

      We get good responses to both (and we do cover Android a lot around here -- more so I'd agree than general media and quite a lot of tech sites).

        Fair enough. Keep those 'droid posts coming!

          I'd say because there is always much more hype around the hardware releases from Apple.

          Over the past few years they have become the game changers, so it's only natural that they gather the press on the way.

          While devices that run the android platform are released frequently (with more providers, it's too be expected) and they continue to break new technology grounds with bigger screens and faster processors, it's always Apple that make people site back and say wow! (although I wasn't wow'd at the 4s announcement).

          Well done Steve! 1955 - 2011

      Juvenile spleen !. Why did you bother ?

    I put my name down on the Vodafone site last week. They Text me yesterday to say "The latest smartphones are coming to Vodafone. As a priority customer we'll be in touch with you on Friday..."
    I guess that means they will then tell me how I can place an order for my wife's phone.

    Meanwhile I'll wait for the next big thing: Android 4 due in the next few months.

    Yeah, I got a text from Vodafone saying they will be in touch on Friday too. With a couple of months left I'm not keen to tie myself to voda again for a faster iphone 4.

      If your already a vodafone customer unless your getting a brand new number your one of the last people they will sell an iPhone to. If you jump ship to another carrier your a higher priority. That's why they ask on the info form if your with vodafone already. I had the problem with the iPhone 4 last Christmas. A store had them in stock an as soon as I said I want to upgrade they refused to sell to me.

    I must say that I am excited about the new iPhone 4s (Though I wish they labelled it iPhone 5. 4S sounds so LAME) but I do have to admit that last week I decided against the iPad 2, and got an Android XOOM from Telstra. Whilst I do love Apple, they are starting to shit me. Rude and incompitent staff at there Bondi and Sydney store. Software that is now ridiculously overpriced, and most annoying is the 24 hour support service for extended waranty customers where half of them have no clue as any real technical issue that one might have with hardware. Apple needs to show more loyalty.

      Price will be what sells me on this. With the top model being stated $399US I will be very disappointed if the Aussie price is not the same. Only time will tell...

        Will be hard to compare directly; US model is price+contract, model here is price or contract (with monthly handset charge). We know the full price (higher), but not the contract prices yet.

          Also to note is that the AUD is no longer at or even near parity. Get used to prices going up again, people.

        except that in the US you pay your US$399 AND are locked into a 2 year contract (from the applestore "Requires new two-year wireless service contract"). The US apple store do not have a buy it outright price.
        In australia, depending on the particular phone and plan you choose, you pay a "mobile repayment" fee on top of your plan which is bassically paying back a "loan" that Telstra give you at the begining of the contract to "buy" the phone.
        So the price to buy a phone outright will be much much higher than those prices listed on the apple US webiste



      There is a link to the original article which has a link out. Very easy to find.

      Also easy to find: Your caps lock key.

    Angus. Vodafail now have a 4S registration page at

    I didn't register as I felt item 3 in terms and conditions wasn't acceptable.

    They don't include an unsubscribe in their emails. You have to call them to unsubscribe. And you agree it will take 5 days for emails to stop. They are asking you to agree to let them ignore the anti spam act.

    If your trying to get an iPhone 4s from your current provider, you are fairly much the lowest priority to them. They will use majority of the first batch to get new customers with a small portion of stock being allocated to upgrade customers. Because of the money they make off of new customers.
    If you sign up with a brand new phone number then that is classed as a new customer to them too. So be warned if your keeping your number with the same provider be ready to get pushed aside. Loyalty means nothing to them when there is $300 - $600 difference in commission for a NEW Customer.

      I tend to disagree. Gaining a new customer is great, but doesn't trump customers who have remained with the provider for years and years. It is those customers, who through their loyalty would continue to bring income to the provider and also encourage others to do the same. That is why they offer early upgrades to so many customers on a current contract, because they want to keep the customer for as long as possible with incentives like ending a contract early for the upgrade.

      I mean one assumes that there wouldn't be so many new customers for an iPhone 4S who are not already with/just finishing a contract with another provider. That's why companies like Optus have lower prices than Telstra, to draw the customers away. I would in no way relate that to customer priority.

      But what you've said is valid, I just don't think it takes into account the importance places on customer loyalty by not only providers, but companies in general. It is looking into the long-term future of these customers & their business.

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