Freelancer Adds Contest Option For Logo Designs

Freelancer Adds Contest Option For Logo Designs

Logo design is already one of the major categories on freelance work exchange If you don’t just want to post a design specification and sift through bids, a new “contest” option lets you invite submissions, and you pay a contest fee to the winning design.

The process (not entirely dissimilar to existing models such as 99Designs) works like this: you lodge the specification and pay a contest fee (either $290, $490 or $690; the more you pay, the more widely promoted the contest is). The site then promotes your pitch to freelance designers on the site, who submit a completed design. You choose the one you like best, and pay the winning fee. If you like more than one design, you pay the winning fee to each relevant designer. You can also pay extra fees for faster turnaround, to block your contest from search engines, or to seal entries so other contestants don’t see them.

If you get a good design for $290, this seems a reasonable deal — however, you won’t have the option of getting the design tweaked as you would with a more conventional brief. If you’re a designer, would you be tempted to enter this kind of contest knowing your work might not be selected?


  • I am a graphic designer by trade and this sort of garbage is exactly what devalues the industry. If you as a business want a brand/logo identity that successfully portrays to the public who and what you are/do, then don’t anonymously offer penny’s in the hope that some poor design student will snap at the dangling hook in the hopes they might, oh pretty please, get picked and paid. You are doing a disservice to designers and will more often then not receive something that looks “pretty” and nothing more.

    To designers out there, students or otherwise, don’t be fools. You are in a profession that Does hold value; and you should be paid accordingly. Have pride in what you do and take care and time with your work. $300 bucks might seem great if you flick out a logo in 1 hour, but I promise you, the finished work is only as strong as the thought and concept behind it; and $300 dollars for a logo identity shouldn’t even open your laptop!

    • Amen to that.

      But, the same people buying this service will be enjoying a 2hr massage for $30, or fine dining at a restaurant for the cost of a Big Mac Happy Meal, without thinking twice about the service provider and what it cost them to deliver. All bought from daily deals/discount sites that feed this shift in consumer behaviour.

      What can you do (said half-rhetorically, but mostly serious..)

    • that’s just pretentious posturing…there’s nothing abhorrent about crowd-sourcing if done well…maybe the view from your ivory tower looks good…

    • @TC most small businesses and startups can’t justify spending thousands of dollars on a branding agency…
      This is a perfect way for people to get a decent logo for a reasonable price..

      There will always be a place for great designers who only work on assignment.. but this is just another platform for people to use

  • Yeah, so, welcome to globalisation!

    I do web site design, development and hosting – it’s hard to know how to compete in today’s climate! People from overseas are on Freelancer bidding $50 to do a project that would cost $500 when done by a local company. I guess sometimes the work would be of average quality, but I’m sure it would often be quite good, otherwise the site would not flourish the way it has.

    I think the key is the relationship with clients. Most of my clients live in my city; 100% of them have been found through word of mouth, as I don’t really advertise. They like doing business with someone they know and trust, and you won’t get that from Freelancer.

  • @xrayfish: I agree with my fellows here on this one. If you pay peanuts, you’ll just get monkeys. Think what you like, but if industry outsiders want to make uninformed stabs at design professionals sharing good advice, then it’s ultimately their loss. They deserve the “cheap” crowd sourced cowboy results.

    This sort of thing just eats the heart out the integrity of what we do. A fast food mentality that delivers very little nutrition or soul.

    Tempted? No. I would not waste my time.

  • Cheers Anthony, Peter and ndorphn.

    to xrayfish, Are you a designer? Is it who you are?

    This isn’t about crowd-sourcing. If a business wants to advertise it’s need for a designer, by all means, spend some money, advertise and your guaranteed to start receiving bids offering quality work. But to simplify the process down to a shooting gallery of quick designs for a quick buck is exactly as ndorphn mentions, a loss of integrity. Communication and a relationship between client and designer is ESSENTIAL to produce quality and lasting work with the sites mentioned in this article completely destroying that link.

    Not only are businesses devaluing designers by using sites like these, but their naivety also under values their very own businesses! What can we do Anthony?..speak out, tell your design colleagues not to be suckered in by this chopshop, quick buck solution. Take pride and responsibility for what you do and Know the true value, both financial and social, of what you love!

    • this is laughable…you guys are running blind…sure monkeys and peanuts come hand-in-hand but it’s a discerning designer who picks his/her quality brief.

      I’m sure every designer worth his/her salt would have heard the ‘oh my 10 year old nephew can design my logo for nothing so why should I pay you’ spiel from some client (if not, kudos). So what are you going to do? Sit and wax lyrical about ‘the dilution of the trade’…wake up and smell your stale pantone swatch book.

      It’s not all about designing a clip-art logo and picking up some silver…if you’re enterprising enough you can forge a business relationship on these sites and there’s a start. Take a look at some of the work on display, for every dozen ‘rubbish’ logos/designs you’ll find something that’s worth raising an eyebrow at.

      Treating these sites akin to on-line designer brothels just highlights one’s own professional insecurity…
      n’est-ce pas?

      And yes…i’m a designer but don’t expect me to quote Sun Tzu or send you a dribbble invite.

      • yes, very eloquent, but you miss the point. I agree that ideally these websites would serve to engage designers to develop their entrepreneurial side and to engage these businesses and build relationships, but that is NOT their purpose and you know it.

        To turn design in a competition POST-design is a slap in the face and should be left to designers during the bidding process. Isn’t it also the role of a designer to educate their client of the possibilities and impact of the work they are creating?

  • This sort is service is great for up start designers.

    Ive been a graphic designer for over 15 years and currently head of the art/production department where I work with a bunch of designers and printers under me.
    This sort of design competition is a great foot in the door for many young ups starts and gives them resume filler.

    And well said xrayfish!

    • Filler is right. But I’ll tell you one thing, one thoughtfully conceived idea scribbled on a cocktail napkin, speaks more of a designers creativity than a quick fix rice cracker logo.

  • I’ve worked in creative for a long time and yes, this whole thing comes up often. My kid could do that. I’ve got this friend. I saw an ad for 1000 business cards for a buck. There’s really one thing to recognise here: the sorts of businesses who use 100 Logos For $400 are not the sort of businesses who will ever use a pro studio or agency. They never, ever will. It happens everywhere. I was speaking to the owner of the nice little shop where I bought some glasses and she was bemoaning SpecSavers for arguably the same thing: cheap, fast, close-enough-good-enough sort of thing. Don’t sweat it too much,there is a big market of people who want something better.

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