Approaches to broadcasting sports on mobile phones differ. Promising free streaming to users of a particular network is pretty common (see FIFA, for instance). However, charging both for the stream and the application, as Vodafone’s Cricket Live for iPhone does, is a rather less common tactic.
The Cricket Live application costs $1.19, and offers live match information and statistics. If you’re a Vodafone or 3 customer, you can then watch live TV streams of Australian matches for a $2.49 a day fee. That’s a pretty expensive way to watch a small mobile screen, but admittedly cheaper than a ticket to the match. But is it right to charge for both the app and the viewing? Lob your thoughts into the comments.
Cricket Live [iTunes Store link]