Quickflix is taking up the previously reported option offered by Warner Bros to allow online download sales, and will allow downloads by customers who aren’t already members of their postal rental service. Convenient it certainly is, but it’s not exactly a good value deal. According to Quickflix’ announcement, “the films will be available in standard definition quality and will mirror standard Australian DVD retail and rental costs”. And there’s the always-present problem of download caps, which you can chew through pretty quickly even with a standard-definition release. Is this the future for movie access, or does Quickflix need to partner with an ISP pronto?