Smart Phones Still Have Dumb Users

A little concrete proof that many consumers have no idea what they’re buying: a survey of 7485 American and European phone owners found that 46 per cent of those who owned an iPhone 4 believed that it could be used to access 4G networks.

Picture by John Karakatsanis

As we’ve covered in some detail before, 4G is a messy and confusing term that is used in different ways around the world. The charitable explanation is that the term has been so abused that no-one has any idea what it means anyway. The less charitable explanation is that many people have no idea what kind of network their phone connects to or what speeds it offers.

Analysys Mason

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