Tagged With reputation


How much effort do you go to in order to sanitise your online presence and reputation? We've all seen stories about how celebrities and politicians have been put under intense scrutiny when some activity or preference is considered salacious enough to hit the headlines. But what about the rest of us? What does our online profile mean for job prospects?

Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.

One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.


Your search results can paint a picture of who you are to prospective employers. If those results contain negative items, it can hurt your chances. Online reputation-correcting web app Brand Yourself crunched some numbers and found out which sites did the best job at improving how you appear in Google search results.


Whether you're looking to hide your personal activities from prospective employers or you just don't want last Friday's naked wood-chopping contest making the rounds on the internet, getting rid of embarrassing online photos, videos and messages can be tough. Here's how you can take action when you want to purge the internet of your shameful content and maintain your upstanding online reputation.


If you're not actively building your identity and establishing a presence online, you're letting search engines cobble together information, good or bad, and write your public story. You need to establish and maintain a healthy online identity.


These days performing a vanity search of your own name isn't just about vanity, it's good to know how future employers and dates that Google-stalk you will see you. WebMii can help you get a picture of your online image.


With three real-world but anonymous examples of people who wanted identifiable and possibly perceived as negative information about themselves removed from web sites, ComputerWorld consulted experts but came up largely emptyhanded. In only one of the cases were the efforts successful, and the steps involved were complicated and time consuming. In the case of a journalist who shared a name with a reviewer on film review site Rotten Tomatoes who didn't want their name associated with the word "Rotten," more online activity and not less was recommended:

Apparently, the journalist's best course of action would be to do what reputation mavens recommended in the first place: Create enough positive, search-engine-friendly content to push the "rotten + journalist's name" search result to Google's second page of results.

Check out our guide to using web tools to manage your online reputation. Have you ever tried to chase down a negative personal reference online, and how did it work out? Photo by Joe Goldberg

Deleting your digital past — for good


Marketing expert Seth Godin says job hunters who are "remarkable, amazing, and spectacular" probably shouldn't have a resume. Bold statement! Godin writes:

Having a resume begs for you to go into that big machine that looks for relevant keywords, and begs for you to get a job as a cog in a giant machine. Just more fodder for the corporate behemoth. That might be fine for average folks looking for an average job, but is that what you deserve?


Become known as an expert in any industry by utilising the tools available to you online. In a particular example illustrated by weblog Dosh Dosh, an art student want to market her skills and become known as an expert in her area of study. It's not that difficult to develop some sort of presence online nowadays, but to become an expert, you need to do a little more. Dosh Dosh writes:

To achieve this goal, you need to develop visibility and industry connections. For people to talk about you, they first need to know that you exist. And so it is important to develop visibility in all the right places through an online persona.

Building credibility requires establishing a home base online, participating in communities, initiating media outreach, and creating ventures to develop your net worth. Also, to see additional tips on how to manage your online reputation once your presence online is known.

How to Use the Web to Build a Powerful Reputation in Any Industry


Are you happy with the results people get back when they Google your name? If not, there are easy ways to monitor and guide what information is published about you online. Two years ago we covered how to have a say in what Google says about you, and more recently, and how to track down anyone online. But a rash of social media sites have arisen that give you more tools to help you manage your online reputation and become more findable. Let's take a look.