Tagged With online reviews

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One-star reviews, in addition to being the least helpful kind of review, are also the longest and the worst-spelled. Data journalism blog Priceonomics analysed 100,000 online product reviews and found that 40 per cent of one-star reviews have at least one spelling mistake, vs. under 30 per cent of five-star reviews.

Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.

One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.

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It goes without saying that not all Amazon reviews can be trusted. That glowing five-star review for an el cheapo hair drier was posted by the manufacturer. That scathing review of the iPhone 7 came from an Android fan who never tested the product. And so on and so forth.

But what about reviews from regular users who received a free or discounted product in exchange for "unbiased" feedback? Well, it turns out they're the least trustworthy of all. According to a new study by ReviewMeta, Amazon reviewers who use incentive disclaimers usually rate the products a lot higher. Well, duh.

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"Your review on Yelp is destroying my business," he says to me, clearly clenching his teeth, "How long do I have to suffer because of your negative review?" A few weeks ago, I got a phone call from a contractor because of a review I'd left. What ensued was a weirdly emotional conversation that ventured between harassment and a plea for empathy.