Tagged With online reviews

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One-star reviews, in addition to being the least helpful kind of review, are also the longest and the worst-spelled. Data journalism blog Priceonomics analysed 100,000 online product reviews and found that 40 per cent of one-star reviews have at least one spelling mistake, vs. under 30 per cent of five-star reviews.

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It goes without saying that not all Amazon reviews can be trusted. That glowing five-star review for an el cheapo hair drier was posted by the manufacturer. That scathing review of the iPhone 7 came from an Android fan who never tested the product. And so on and so forth.

But what about reviews from regular users who received a free or discounted product in exchange for "unbiased" feedback? Well, it turns out they're the least trustworthy of all. According to a new study by ReviewMeta, Amazon reviewers who use incentive disclaimers usually rate the products a lot higher. Well, duh.

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"Your review on Yelp is destroying my business," he says to me, clearly clenching his teeth, "How long do I have to suffer because of your negative review?" A few weeks ago, I got a phone call from a contractor because of a review I'd left. What ensued was a weirdly emotional conversation that ventured between harassment and a plea for empathy.