Treat yourself to a little self-love this Valentine’s Day, people. David Jones has announced it will be selling sex toys in-store for the first time with a V-Day-inspired pop-up hosted alongside Australian sexual wellness brands, Frenchie and Vacation Vibes.
The sexy David Jones pop-up stores will only have their doors open for a limited time, and you’ll only find them at the flagship Elizabeth St store in Sydney and Melbourne’s Bourke Street store. But if you’re interested in taking a peek, here’s everything you need to know.
Tell me more about David Jones’ sexual wellness pop-up store
You’ll find the David Jones x Frenchie pop-up sex toy store at the Elizabeth St store in Sydney in the intimates section. The doors opened on February 10 and folks can shop the sexual wellness collection through to February 14 (how fitting).
While at the pop-up store, you’ll be able to get hands-on Frenchie’s bestselling dual motor flexible vibrator, The Double Entendre, and its brand new mini vibrator, The Petit Eiffel. And every purchase made will receive a free 100ml bottle of Frenchie’s water-based aloe Ohh La La Love Lube as well as freshly baked French croissants from French patisserie, La Renaissance.
Talk about a romantic gift!
The David Jones x Vacation Vibes pop-up sex toy store in Melbourne is set on the ground floor, next to Louis Vuitton. The sexual wellness store is up and running now until February 14, also.
As well as Vacation Vibes products, the sexy pop-up will also be taking customers to Italy with free Italian-inspired canopies and Malfi Gin Aperitivos from 4:00 pm until 6:00 pm each evening. And if you’re shopping for a special someone, you can grab V-Day-inspired gift-wrapping for every purchase, customizable love notes as well as a chance to win a Staycation with QT and a David Jones voucher. Nice!
If you can’t make it in-store for the pop-up, it’s worth pointing out that David Jones does have a fairly robust sexual wellness collection available to shop online.
Having sex toys stocked in-store at a mainstream retailer like David Jones is certainly a huge step for sexual wellness, so here’s hoping this pop-up is not the last exciting announcement we see in this space.
You can learn more about David Jones’ in-store events on the website here. And if you’d like to read more, check out the write-up we did with them on the importance of lube next.
This article has been updated since its original publish date.
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