Find Great Deals With Google’s New Price-Comparison Tool

Here’s some good news for those of you dreading online shopping as the holidays approach: Google is making it easier to compare prices on Google Shopping.

Google’s little portal of products will now show the lowest and highest prices a specific product ever hit, as well as how a particular store’s price compares to others. Unlike other apps that only track certain stores, Google’s “price insights” are pulled from all retailers in Google Shopping’s listings — a pretty big list if you’re looking to score a deal.

While this feature is still rolling out, which means you might not see it yet, here are the three ways to compare an item’s price via Google:

• Find it in the Google Shopping mobile app (Android/iOS)
• Search for it on shopping.google.com
• Use a regular ol’ Google Search and click the “Shopping” tab at the top of the results page.

Select the product from the search results, and then check the new “Typical prices across the web” section. You’ll see a range of available prices displayed as a blue bar, with the specific retailer’s current listing highlighted somewhere along the bar to indicate if it’s more or less expensive compared to other stores.

If you’re happy with the price, click “Visit Page” to purchase the item from the retailer’s website, or click “Buying Options” to see what other stores are offering — including shipping and curbside pickup options. You can also toggle “Track Price” to set up price notifications if you’d rather wait for a sale. All of your tracked products can be found in the “My Activity” menu in the Google Shopping app or shopping.google.com.

You also don’t have to go through Google to find the best deals. There are plenty of other tools you can use to compare prices and save you money. Our favourites include CamelCamelCamel, which compares prices on Amazon; notification extensions like Visualping, which tell you when content changes on websites (like a price); and NowInStock, which is an incredible way to actually get your hands on hard-to-find products.

Juggling all these services could be a chore, so those who don’t mind doing yet another online task through Google’s ecosystem will probably enjoy how Google Shopping is simplifying price tracking.