Over time, common strategies for acquiring new customers or clients have grown out of date or obsolete. Even techniques that still work require overhaul.
James Tuckerman is an angel investor, coach and reluctant growth hacker for hire. In Australia, he is best known for launching award-winning business magazine Australian Anthill, in 2003, from the spare bedroom of his parents’ home. He was just 26 years of age.
In partnership with GoToWebinar, here are my favourite lead gen strategies — from established best practice to the digital reinvention taking place across all areas of marketing. Enjoy!
No one wants to be pitched at —you simply don't ask someone you've never met to get married before wooing them on a couple of dates (at least!). We need to start learning how to give away more of ourselves in the relationship with customers. It’s our responsibility to demonstrate value by sharing knowledge and also articulating our business aspirations, beyond the mere accumulation of money from their nicely lined pockets.
How do we do this? It sounds like a big problem with many solutions, but you'll learn an easy 5 strategies to achieve this straight away in this practical guide.