Wine has a huge gap between the highest and lowest prices, even at less expensive stores. If you aren’t a wine enthusiast, you might be wondering why there’s such a big gap. Here’s what really determines how much a bottle of wine costs.
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Most people don’t shell out big bucks for wine they drink everyday, and honestly if you’re not that into wine then you probably shouldn’t bother splurging on an expensive bottle. But if you do pick up something nicer, you want to know what you’re paying for. Wine director Toni Deluca lays out the factors that cause some wines to be dramatically more expensive than others:
- Location: The land the grapes are grown on has an effect on the flavour of the wine. Certain areas have produced better tasting grapes for centuries, so their grapes are worth more.
- Weather: Good or poor weather changes how many grapes are available for that year, which can increase demand and drive prices up for certain vintages. Different regions also have varying weather that can impact the grapes as they grow.
- The winemaker’s individual methods: What the winemaker decides to do during the entire production process influences how the wine turns out and what it tastes like, from what grape variety they use to what type of barrels they use to age the wine.
There are other factors common to any product, like shipping, packaging and marketing costs, but the above are the main factors that impact the price of your favourite bottle of wine. If you decide to splurge on a bottle, check where the grapes came from so you know you’re paying for something that actually impacts the flavour and isn’t just a pretty label.
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