Being a business owner comes with a lot of assumed knowledge; about their company, about their offerings and about their industry. But just because something is obvious to you doesn't mean it is for customers. To understand and to connect with customers better, every now and then a business owner needs to think like a customer. The best place to start doing this is through their official website. Here's how.
Over at small business blog Flying Solo, Vanessa Emilio, founder of legal website business Legal123, listed out a few ways to get closer to customers and understand their needs online:
- Know the keywords customers are using: Terms that customers use to find your website on search engines can vary and it's important to find out what they are so you can weave them into your webpages and blog posts. This will increase the chances of new customers finding your website. You can find out what those keywords are through Google Analytics or by just asking them directly.
- Make sure your website works and is visually appealing: Nothing ticks customers off more than a website that has a crap user interface, looks like an old Geocities page or both. The website is pretty much the shopfront these days so you need to put your best foot forward online.
- Make it easy for customers to get in touch with you: Offer personal customer service and contact details that are easy to find.
- Reassure customers about their privacy and security: Australians are becoming more aware about online security and privacy. Do your due diligence in securing your website and ensuring that information customers submit to you through your website is safe.
You can read more from Emilio over at Flying Solo.
[Via Flying Solo]