Video: “Ugh, saltwater taffy is kind of gross.” That’s what Marisa Wu thought years ago, when a colleague suggested she make some of her own. But then she investigated and figured out how to cook taffy flavoured by real ingredients, not lab-created chemicals. Now Wu runs Salty Road Taffy, a popular high-end taffy brand where the banana flavour tastes like (and is made with) real bananas, where each recipe is carefully calibrated and made on antique equipment.

Wu gave us a video tour of the taffy factory, and talked about juggling production, marketing, and other aspects of her small business from a desk on the factory floor.

How I Succeeded is a regular series on Lifehacker where we ask business leaders for the secrets and tactics behind their success. Today: Dr David Hills, founder of dentist-comparison website iNEEDa Dentist.

How I Succeeded is a regular series on Lifehacker where we ask business leaders for the secrets and tactics behind their success. Today: Sarah Riegelhuth, CEO of Wealth Enhancers and Grow My Team.

How I Succeeded is a regular series on Lifehacker where we ask business leaders for the secrets and tactics behind their success. Today: Lama Tayeh, founder and CEO of LULUMPR.

How I Succeeded is a regular series on Lifehacker where we ask business leaders for the secrets and tactics behind their success. Today: Zoe Robinson, CEO of Yfoundations.

How I Succeeded is a regular series on Lifehacker where we ask business leaders for the secrets and tactics behind their success. Today: Shayne McCallum, chef and director of Australian burger franchise 8bit.

How I Succeeded is a regular series on Lifehacker where we ask business leaders for the secrets and tactics behind their success. Today: Mario Vecchio, APAC managing director at Big Switch Networks.

You have millions of colours to choose from for your website, which makes choosing a colour scheme an overwhelming decision. Smashing Magazine's guide to choosing colours will help you find the perfect colours.

How I Succeeded is a regular series on Lifehacker where we ask business leaders for the secrets and tactics behind their success. Today: Nima Yassini, founder and CEO of New Republique.

How I Succeeded is a regular series on Lifehacker where we ask business leaders for the secrets and tactics behind their success. Today: Kate Kendall, CEO of CloudPeeps.

It doesn't take much to start a profitable e-commerce venture. With the right know-how, you can earn some hefty cash on the side through buying private-label products, reselling them through Amazon, and boosting sales with tried and true marketing tactics. Learn the process with this Pay What You Want: 'Start a Side Business' Bundle, and get it for whatever price you choose.

One of the biggest roadblocks holding us all back from that awesome business idea is the belief that we don't have enough money. Enough money to kickstart the project, enough money to keep it going and enough money in profits to make it worthwhile. We asked an expert about how to overcome the financial pitfalls that often face budding entrepreneurs.

Elevator Pitch is a regular feature on Lifehacker where we profile startups and new companies and pick their brains for entrepreneurial advice. Today: Alexis Soulopoulos, CEO of Mad Paws.

How I Succeeded is a regular series on Lifehacker where we ask business leaders for the secrets and tactics behind their success. Today: Rajeev Mitroo, regional vice president and general manager for Anaplan ANZ.

We know small business owners work like dogs and love what they do, but they still need to look after their own health and wellbeing. If you're a running a small business and you're feeling sluggish but don't want to leave your desk, here's a five-minute exercise routine you can do to wake your body up.

How I Succeeded is a regular series on Lifehacker where we ask business leaders for the secrets and tactics behind their success. Today: Jim Cook, regional director ANZ for Malwarebytes.

If there’s one thing most small business owners are short on, it’s time. Working in a small team, or even by yourself, means you often have to wear multiple hats – from receptionist to CEO, you have to do it all.

That’s why savvy business owners are always on the lookout for ways to save time, and hassle running their small business. Luckily, it seems the team at Australia Post understand the struggles of small business owners, improving on their offering with initiatives like MyPost Business – a range of time saving products designed specifically with small businesses in mind.

How I Succeeded is a regular series on Lifehacker where we ask business leaders for the secrets and tactics behind their success. Today: Amy Foo, VP of Finance and Operations at Zendesk APAC.

How I Succeeded is a regular series on Lifehacker where we ask business leaders for the secrets and tactics behind their success. Today: Steve Davis, vice president and general manager of Ooyala Asia Pacific and Japan.