How I Succeeded: InfoMotion’s Robert Frandsen

How I Succeeded is a regular series on Lifehacker where we ask business leaders for the secrets and tactics behind their success. Today: Robert Frandsen from InfoMotion.

Current gig: Founder and Managing Director of InfoMotion
Location: Melbourne, Australia
Current mobile device: Apple iPhone 6S
Current computer: Dell XPS 13
One word that best describes how you work: Dynamic

What apps/software/tools can’t you live without?

icsLogistics, Microsoft Office, ANZ GoMoney, Google, Uber, Maps, Mail, Calendar, Messages (SMS) and Mixcloud.

What social network do you find the most useful?


What were the most important lessons you learned while growing your business?

First of all, know why you’re in business and find your niche and stick to it (small is the new big). Remember to realise your brand is everything you do (& not what you say you will do). Always, anticipate growth and build a solid foundation to support it. At the same time, be fair and empathetic to your customers and their needs. Lad by example to create a culture inline with your personal values. Cut your losses if you have to but uphold integrity in all you do.

What has been the most surprising part of your business journey?

Self discovery!

What everyday thing are you better at than anyone else?

The ability to see the bigger picture and map a course to achieving the vision.

What’s your sleep routine like?


What advice would you offer to other businesses on how to succeed?

Realise your vision, know why you’re in business, carve your own niche and competitive advantage and know what you want to achieve. Play to your strengths and hire to your weaknesses. Remember the 80/20 rule applies to almost everything you do!

The Cheapest NBN 50 Plans

Here are the cheapest plans available for Australia’s most popular NBN speed tier.

At Lifehacker, we independently select and write about stuff we love and think you'll like too. We have affiliate and advertising partnerships, which means we may collect a share of sales or other compensation from the links on this page. BTW – prices are accurate and items in stock at the time of posting.