How I Succeeded: Impress!ve’s Robert Tadros

How I Succeeded is a regular series on Lifehacker where we ask business leaders for the secrets and tactics behind their success. Today: Robert Tadros, managing director and founder at Impress!ve.

Current location: Melbourne
Current mobile device: iPhone X
Current computer: MacBook Pro
One word that best describes how you work: Team-player

What social network do you find the most useful?


What were the most important lessons you learned while growing your business?

Hiring talent not staff in my business. Staff are those employees that come in at 9, think about what’s happening on the weekend and are ready to run out the door at 455 or 5:29. ‘Talent’ are those people who genuinely love the work they do and are proud of their achievements. Their working hours are not dictated simply by what’s in their contract.

What has been the most surprising part of your business journey?

The impact a positive team culture can have on clients’ results and the overall work environment. I believe that positivity plays an enormous role in people’s ability to think creatively, cope with challenges and work well with others.

Positivity is an essential ingredient for success and a critical driver of our business culture.

What everyday thing are you better at than anyone else?

Thinking on my feet and making quick, calculated decisions.

What’s your sleep routine like?

Most days I’m in bed by 10:00pm and up at 5:30am to hit the gym and start the daily grind! Right now my routine is not so straightforward as I have a 6-week-old baby boy so needless to say some days I don’t get much sleep!

What advice would you offer to other businesses on how to succeed?

Firstly, focus on your customers and not your revenue targets. Of course revenue is important, however if you put your customers at the centre of everything you do, the revenue will come. We have built a multi million-dollar business, with 17 staff, in less than two years by maintaining this approach.

Secondly, if you prioritise your goals and breakdown your tasks into bite-sized chunks, you will get sh!$^t done!

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