How I Succeeded: Criteo’s Jeremy Crooks

How I Succeeded is a regular series on Lifehacker where we ask business owners for the secrets and tactics behind their success. Today: Jeremy Crooks from Criteo.

Current gig: : Managing Director of performance marketing company Criteo
Location: Sydney, Australia
Current mobile device: YotaPhone
Current computer: MacBook Air
One word that best describes how you work: Meticulously

What apps/software/tools can’t you live without?

Tripit, Evernote, FaceTime, Skype

What social network do you find the most useful?


What were the most important lessons you learned while growing your business?

Never give in, but always treat people respectfully no matter how they treat you. Remain positive at all times.

What has been the most surprising part of your business journey?

The whole journey!

What everyday thing are you better at than anyone else?

Building trust and relationships.

What’s your sleep routine like?

Mostly, I get around 7 hours each night.

What advice would you offer to other businesses on how to succeed?

What advice would you offer to other businesses on how to succeed? Trust your instinct and don’t be afraid of making mistakes. Take every opportunity that comes your way.

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