A few months ago, much to the dismay of the internet's content creators, Instagram announced a plan to reorder your timeline with an algorithm similar to Facebook's news feed. Now, they're actually doing it. Since its inception, Instagram's feed has been chronological, but apparently when it's chronological we all miss out on important things, so Instagram's going to use an algorithm to change the order. Here's their explanation:
On average, people miss 70 per cent of their feeds. It's become harder to keep up with all the photos and videos people share as Instagram has grown. Over the past few months, we brought this new way of ordering posts to a portion of the community, and we found that people are liking photos more, commenting more and generally engaging with the community in a more active way.
With this new ordering you won't miss your favourite band's video after the concert, even if it took place across the world in a different time zone. And no matter how many accounts you follow, you should see your best friend's latest posts.
The feature's been rolling out to users since at least last night, though none of us here at Lifehacker have noticed it yet. One thing is for sure though, you'll likely see a slew of those obnoxious "turn on notifications" posts again.