When we analysed the movie offerings on Australian subscription services recently, Quickflix came up looking like a very poor alternative to Netflix, Presto and Stan. Apparently Quickflix has reached the same conclusion, and has now decided it will need to offer Foxtel’s Presto service to its customers as well.
The details of the arrangement are very vague at this point. Quickflix says it will continue to provide its rental DVD service, and will still offer streaming rentals of first-release movies (something Netflix, Stan and Presto don’t do). What’s less clear is whether it will dump its own very minimal range of streaming movies in favour of Presto. Update: Business Insider reports that Quickflix’s existing streaming offering will indeed be replaced with Presto.
We still don’t how much it will charge for the service, or how long we’ll have to wait for that to happen — we’re only told this will happen “in the coming months”, and that its interface will be redesigned to offer Presto . We also don’t know if it will maintain Presto’s odd distinction between a movies-only service and a movies-plus-TV question.
Quickflix could certainly use the help: its library is the smallest of any of the major services, its share price has been in the toilet for months, and it is facing a barrage of competition. We’ll keep an eye out for further developments.