Since late 2011, Quickflix has been a quiet performer in Australia's increasingly crowded subscription video on demand market, with an all-you-can-stream video option as well as rentals of TV and movies alike. Long before that, it was a DVD mailing rental service, founded back in 2002. Today is another big bump in the road for Quickflix, though, and it may well be the last: the company has been placed into voluntary administration and might be dismantled.
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When we analysed the movie offerings on Australian subscription services recently, Quickflix came up looking like a very poor alternative to Netflix, Presto and Stan. Apparently Quickflix has reached the same conclusion, and has now decided it will need to offer Foxtel's Presto service to its customers as well.
Subscription streaming services like Netflix and Stan generally refuse to disclose how many hours of content they offer, but those numbers can be a useful raw metric for deciding who provides the best value. Streaming search app Gyde has toted up the numbers on the five main services in Australia right now. Who comes out on top?
Hey Lifehacker, I'm currently running a Quickflix trial and I'm considering testing out Stan. But I've realised that one of my main reasons for downloading movies via torrents is because I can download during my ISP off-peak period, then watch them during the evening. Streaming movies during the evening eats all my ISP quota. Is there any way to get around that? I realise I can pre-buffer on a computer, but I want to watch on my lounge room TV.
One of the more common complaints about Quickflix (the Australian Netflix-like streaming service you can use down under without VPN japery) is that it's too expensive, especially if you're not interested in receiving DVDs through the mail. The service is now offering a $9.99 per month streaming-only deal, but whether that will draw hardcore content addicts away from either torrenting or a similarly-priced but broader (if technically illegal) Netflix deal remains to be seen.
Streaming TV and movie service Quickflix is available on an impressive range of devices, including smart TVs, computers, the Xbox (including the Xbox One), Android dongles, mobile TVs and tablets. Add one rather unexpected addition to that list: TiVo.
Everyone agrees that a service which gives Australians the ability to pay a low fixed monthly fee to watch a huge range of TV shows and movies would be popular. Many people appear to believe an Australian version of Netflix would solve that problem. However, the brutal reality right now is that we're never going to get the features or range or price most people want, we're going to do nothing but complain about the options we already can get, and the companies providing those services are going to struggle to gain traction or turn a profit. Here's why.
Quickflix is the closest thing Australia has to a Netflix competitor, but setting up a system to stream movies isn't cheap. Quickflix has actually been suspended from trading since mid-November while it seeks new investors. In a market update today, it revealed an interesting factoid: merely acquiring a new customer costs it $60, which means you'll have to be using its $14.95 a month WatchNow service for at least five months before it makes anything at all.
Kogan's $99 HDMI Android dongle just became more interesting: future versions of the device will include built-in support for streaming service Quickflix, making it easy to set up any TV with access to the Quickflix library.