Few things rile the Aussie consumer regulator as much as unsubstantiated claims that a product is “Australian made” when it isn’t. The Australian Competition and Consumer Commission (ACCC) has just fined a manufacturer $20,400 for making fake origin and nutrition claims about a house brand juice it produced for a supermarket chain.
The juice in question was manufactured by The Real Juice Company and sold through Supabarn as a house brand product. The apple juice which claimed on the label to be “produced locally using the freshest quality Apples”, “Straight From a Farm” and “Made in Griffith” was actually produced from reconstituted apple juice concentrate from China. A cranberry juice claimed to have “no added sugar” but in fact had added sugar. Both products were withdrawn in March 2015 after the ACCC raised its concerns, along with seven other juice varieties.
The ACCC has taken similar actions in recent months over fake Aussie beer and fake Aussie honey. While there’s no doubt that we could use simpler country of origin labels, this is a step in the right direction.