Elevator Pitch: Liquorun

Elevator Pitch is a regular feature on Lifehacker where we profile startups and new companies and pick their brains for entrepreneurial advice. This week, we're talking with Joel Macdonald, Founder and CEO of Liquorun.

In 128 words or less, explain your business idea.

Liquorun is improving point-to-point logistics with an on-demand delivery platform that connects delivery drivers in your local area to anyone who needs anything delivered. Consumers open up the app and order anything delivered within their local city. From a case of beer to a piece of furniture delivered for a fraction of the time of the current industry standards. This is lifestyle meeting logistics. We are betting on the same way Uber made ordering a limo or private transport easier and more convenient.

What strategies are you using to grow and finance your idea?

We are currently testing out a lot of different mediums. We are having great traction with Facebook, Google AdWords and offline print (posters, flyers and fridge magnets).

What's the biggest challenge facing your business?

Managing a three-sided market place has its challenges. There are a few more nuts and bolts to this business, but it actually gets easier as we scale. More volume means more and more drivers become confident with the commission-based fee structure.

How do your differentiate your business from your competitors?

More data collection enables us to pre load types of popular items in designated retail stores as well as understanding supply and demand periods to manage drivers with users needing our service.

What's the best piece of business advice you've ever received?

You won't learn from reading it — you will only learn from doing it!

Want to see your startup featured in Elevator Pitch? Get in touch using our contact form.


    Liquorun would be a nice idea, if they actually delivered at those hours bottle shops are closed. If I can go to the bottle shop, I will, it's when your party gets to 3am, and there's still 15 people there wanting to kick on, where there's a need for a service like this.

      Agree that after hours will help the booze delivery but it's perfectly viable when bottle o's are typically open (think pizzas - you don't only get them delivered when the pizza places are open)

    Interesting idea, but not exactly new. Back in the dark ages (pre-internet) of the early 90s there were two competing liquor delivery services in Brisbane (can't remember their names). You just rang them and ordered off their flyer and had the booze delivered to your door within an hour for an extra fee. We used them a few times and it wasn't a really big surcharge. The service only lasted about 12 months. I think it fell foul of liquor licensing laws and proof of age issues.

    Even before that, in the late 80s, I lived in a student house in New Farm and we'd often ring for a pizza and get the driver to pick up a couple of tallies on the way from the bottle-o :-)

    note that both instances were before the introduction of RBT in Qld, so it really was a convenience thing rather than a fear of getting done for drink-driving. Good luck to. Joel if he can get it off the ground (but maybe lay off the biz jargon a bit).

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