Elevator Pitch: Oscar Razor

Elevator Pitch is a regular feature on Lifehacker where we profile startups and new companies and pick their brains for entrepreneurial advice. This week, we're talking with Oscar de Vries from Oscar Razor.

In 128 words or less, explain your business idea.

Better than a man thought he could ever get, Oscar Razor are premium German-made razors, delivered to your door, for as little as $2.50 each.

What strategies are you using to grow and finance your idea?

We are using a mix of online and offline media to drive traffic to our subscription website. Once we get people to our website, our conversion is high. We have three investors and are in discussion with several others keen to get on board.

What’s the biggest challenge facing your business?

We were pretty brave to start a razor business in the midst of the biggest beard revival since the ‘70s, so that’s been a challenge! However, beards will go like mullets and flares, so it’s only up from here.

How do you differentiate your business from your competitors?

When starting out, we identified the three key things that men look for when buying razors: quality, cost and convenience. Our biggest competitor is Gillette, and whilst they’re great quality, they’re famously overpriced. Nor is it always convenient to duck to the shops when you’ve run out. Then there’s Dollar Shave Club, who also deliver direct, but having tried them myself, I found the quality sorely lacking. We combine Gillette-like quality with prices only slightly higher than Dollar Shave Club, with the same convenience of regular home delivery. You can’t beat that.

What’s the best piece of business advice you’ve ever received?

I stick with my own best advice. If at first you don’t succeed, try again ...and again. And keep smiling. Few of us are working on world-changing projects, so don’t take yourself too seriously. It’s only business!

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    Beard comeback must be hurting - I stopped blade shaving this year and only trim my beard twice a week. So convenient, so cheap!

    Maybe Oscar should also sell beard oils etc?

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