Elevator Pitch: YourGrocer

Elevator Pitch is a regular feature on Lifehacker where we profile startups and new companies and pick their brains for entrepreneurial advice. This week, we’re talking with Morgan Ranieri from YourGrocer.

In 128 words or less, explain your business idea.

YourGrocer is a grocery delivery service that makes it easy for people to buy online from their local butchers, bakers, greengrocers, fishmongers and delis and receive a single delivery to their kitchen bench. We believe most people want to shop locally but need convenience, so we’re making local shopping easier than a trip to the supermarket.

What strategies are you using to grow and finance your idea?

Partnering with some of the best local shops! Every shop we add makes the service better and brings with it a loyal customer base. Financially, getting a van on the road to service a new area is not too expensive and vehicle finance is pretty easy to come by.

What’s the biggest challenge facing your business?

As a growing startup there are always more challenges that you can poke a stick at! We’ve recently doubled the number of vans on the road, tripled the number of shops and are still maxing out our delivery capacity in some of our popular windows. So managing supply and demand is a big one.

How do you differentiate your business from your competitors?

By partnering with local shops who already have a strong brand in their neighbourhood, we’re able to provide consumers with a really valuable service. And because we’re not operating central warehouses or complex logistics systems, we’re also able to offer same-day delivery, which the supermarkets can’t do.

What one phone, tablet or PC application could you not live without?

Slack, hands down. It has completely revolutionised how our team communicates.

What’s the best piece of business advice you’ve ever received?

That business is all about relationships and that people are inherently good. Our customers, partners, suppliers and team are all long term relationships that should add value to each other. If you don’t screw over anyone to make a short term gain and instead setup your business model in a way that aligns your interests with others, you’ll do better in the long run. If you’re helping other people, they’ll help you, and when you’re starting out you need all the help you can get!

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