We're all aware that every time you link to a website, you inevitably push it up in search engine rankings. Over time, that means a site will appear at the top of a Google search result. Sometimes, you want to link to those sites without helping them boost their search results. Do Not Link is a service for just that.
Do Not Link is easy to use. Just drop the URL of the questionable site into Do Not Link, and it gives you a URL that won't push up those results in search engines. It's super-handy for linking to those awful trolling articles you really want to talk about but don't want to push up in Google or to fraudulent sites you need to talk about but don't want to help out.