The most obvious application for LinkedIn is for hunting down new jobs or finding out what your old boss is up to, but it does have other possibilities. One apparent emerging trend: using LinkedIn to research whether new enterprise technology is actually reliable.
Our sibling title Business Insider reports on two studies commissioned by LinkedIn, which suggest that IT decision makers are heavily reliant on social networks when making technology decisions. There’s an obvious need to take this with a grain of salt — LinkedIn is hardly going to publicise a study which suggests that influential buyers think it is a complete time sink. Nonetheless, it makes sense; using LinkedIn ensures you’re receiving advice from other people in similar industries. Check out the link for more stats from the study.
IT Pros Are Using LinkedIn In A Surprising Way: To Shop For Enterprise Tech [Business Insider]