Nexus 7 Coming To Stores, Bears Price Premium

If you’re an early adopter, you’ve probably already got your pre-order in for the Google Nexus 7 tablet aired at Google IO last week, but if you’re not, you can be reassured that the device will be coming to select stores around the country, albiet at an inflated price.

It will cost you $319 to walk out of a retail store with a shiny, new 16GB Nexus 7 from late this month — that’s an $18 premium on top of the retail price of $299 for the same unit.

Asus told us that the price increase is simply because of the cost required to ship it about:

The RRP of $319 for the 16GB Google Nexus 7 takes into account the costs associated with shipping the device to Australian stores. We believe this is great value and provides Australian consumers with the convenience of being able to purchase the 16GB Google Nexus 7 from their local store.

It’s worth pointing out that Google will also charge you a shipping cost if you purchase the device direct from the Play Store, however. According to a few folk we’ve spoken to (thanks Jen!) it will cost you around the same in total as you’ll pay in store.

Asus and Google have gone nuts with its list of retail partners, bringing in everyone to stock the device including Harvey Norman, JB Hi-Fi, Dick Smith, Bing Lee, The Good Guys, Retravision, Radio Rentals, Officeworks, EB Games, Costco, BSR and authorised ASUS resellers.

It’s a huge leg up for the cheap tablet to get it onto retail shelves. Despite the $300-plus pricetag, I predict that this device will fly off store shelves and into people’s hands like the Kindle Fire did in the US when it was released. Watch out, iPad. You’re about to be comparison-shopped and lose.


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