Quickflix rolled outs its WatchNow all-you-can-eat streaming service for movies for Bravia TV owners in October, for computer users in November and for PS3 owners just before Christmas. So it's early days, but the initial numbers seem encouraging: around 10,000 people are currently using the service.
In an update to the ASX, Quickflix said its total number of subscribers at the end of December was 110,967, with 21,303 new subscribers during that December quarter. Those numbers include people trying free versions of the service: the total for actual paying customers was 94,097, of whom 13,464 were new sign-ons.
While Quickflix didn't give an exact number, it said this of WatchNow:
Initial take up of Quickflix’s new movie streaming service which launched in November 2011 has resulted in over 10 per cent of subscribers already choosing streaming as part of their package.
That gives us a rough figure of 10,000 viewers, assuming that many of the users are still on the trial version. It's a healthy start for a new service, though it shows there's a long way to go before traditional TV viewing numbers are threatened. It will be interesting to see if that number rises when pay-per-view movies are added later this year.