Google Introduces Its Official URL Shortener,

Google Introduces Its Official URL Shortener,

For quite a while, Google has been using its own shortener to compress long links. No more; as of today, the big G is using a different shortener,, for its own link-shortening needs.

The goal behind is not to provide another URL shortener for you to create short links. Instead, it’s a service that only Google can use to shorten links to its pages. That way, when you see a link, you know that it’s coming from a trusted source and you can click on it.

For your own links, you can still use Just remember that when you see a link around the internet, it’s coming straight from Google and is safe to click on.

Official Google Blog


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