url shorteners
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Official Bit.ly App Lets You Track Analytics For Your Shortened Links
Android: URL shorteners are a dime a dozen, but Bitly stands out with a ton of custom features, including the ability to see how well your shortened links are doing. Now, you can manage all that information from your phone.
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Google Introduces Its Official URL Shortener, G.co
For quite a while, Google has been using its own goo.gl shortener to compress long links. No more; as of today, the big G is using a different shortener, g.co, for its own link-shortening needs.