analytics

  • How Small Business Is Missing The Tech Revolution

    Most companies that live and breathe the online revolution are not tech startups, but smart smaller firms that use online tools to run their core business better: to cut costs, reach customers and suppliers, innovate and get more control. Many others, however, are falling behind, according to a new Grattan Institute discussion paper.


  • Big Data And The Personalised Pricing Trap

    Imagine yourself the CEO of a company that mainly sells one product. One of your goals is to maximise profits. You know you can charge a flat price, or modestly raise profits by using quantity discounts or by group pricing, for example with seniors discounts.


  • Why Business Analytics Solutions Require Constant Maintenance

    Even if you’re convinced your business analytics project doesn’t fall into the big data category, it won’t simply be a set-and-forget task. As Qliktech CEO Lars Bjork points out, any form of analytics requires frequent tweaking to ensure you’re including the right data sources and asking the right questions.