Well, so much for my theories. When Telstra pulled out of buying Adam Internet, I figured TPG was the most likely alternative buyer, since iiNet already had a prominent South Australian brand in the form of Internode. Turns out that wasn't a deal-breaker, with iiNet announcing plans to acquire Adam today.
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iiNet and Adam Internet have announced a facelift to their Fetch service which includes access to new channels such as Disney and the sports related ESPN which includes NBA, NFL, NASCAR, Poker and Major League Baseball.
Internet service provider (ISP) consolidation has been an unavoidable trend in Australia (just look at iiNet buying Internode). It's not particularly surprising that Adelaide-based Adam has succumbed to the trend. It's not even very surprising that Telstra was the buyer (TPG and iiNet would have been the other obvious options). What is unexpected is that Telstra isn't going to simply merge Adam's customers into its own operations.
Adam has joined the growing group of providers offering a one terabyte a month deal for volume-heavy customers. At $120 a month and with usage split into peak and off-peak periods, how does it stack up?
One clear trend in the Australian broadband market has been a shift towards plans that count both uploads and downloads in their monthly allowances. Once largely the domain of Telstra, these days it seems everyone's doing it. Adam is the latest to join the fray, offering three new AdamEzyChoice plans that use that model.