Tagged With adam

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Internet service provider (ISP) consolidation has been an unavoidable trend in Australia (just look at iiNet buying Internode). It's not particularly surprising that Adelaide-based Adam has succumbed to the trend. It's not even very surprising that Telstra was the buyer (TPG and iiNet would have been the other obvious options). What is unexpected is that Telstra isn't going to simply merge Adam's customers into its own operations.

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One clear trend in the Australian broadband market has been a shift towards plans that count both uploads and downloads in their monthly allowances. Once largely the domain of Telstra, these days it seems everyone's doing it. Adam is the latest to join the fray, offering three new AdamEzyChoice plans that use that model.