Apple just launched Apple Music TV, a new Apple TV channel that plays round-the-clock music videos, live concerts, and other exclusive music-based content. It’s a free add-on for anyone with the Apple Music or Apple TV apps, though it’s exclusive to the US for now.
I’ve also seen claims you can access the channel in your web browser via apple.co/AppleMusicTV, but the link just redirects me to the Apple TV landing page. If you’re mobile, pull out your iPhone or iPad and launch the Apple Music app. You’ll find Apple’s new channel it in the “Browse” tab — just tap “Watch Now” to start the stream.
So what will you see and hear on Apple Music TV? Well, music videos, mostly, but that’s not all.
The channel premiered on Monday, October 19, and started its programming with a top 100 countdown of the most-streamed songs on Apple Music in the US.
Apple also plans to premiere new music videos every Friday at 9 a.m. PT/12 p.m. ET, starting with new videos for Saint Jhn’s “Gorgeous” and Joji’s “777” on Friday, October 23.
Apple Music TV will also feature curated content blocks for superfans. The first is a Bruce Springsteen “takeover” on October 22 that will include his music videos, exclusive interviews, and more in celebration of Springsteen’s new album Letter to You.
In addition to the music videos, Apple has a bunch of music-themed documentaries, live concerts, and other content that the company is planning to stream via the free channel
Now, since I pretty much only listen to lofi hip-hop, video game soundtracks, and Indonesian grindcore, my tastes aren’t necessarily in line with what Apple Music TV has to offer. Even so, I don’t think Apple’s offering is that much different than just turning on a music video playlist on YouTube — or just streaming the tracks on any other music app.
That said, there’s an undeniable appeal to Apple Music TV’s concept, especially since it will have exclusive content for you to indulge. If you enjoy listening to top-rated hits or long for the golden era of MTV, you’ll probably enjoy Apple Music TV. Those with slightly more underground and alternative tastes will have to hold out hope for MTV 2 Apple Music TV 2, though.