Elevator Pitch: His Clinic

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Elevator Pitch is a regular feature on Lifehacker where we profile startups and new companies and pick their brains for entrepreneurial advice. This week, we're talking with Darren Abrams - founder and CEO of erectile dysfunction specialists His Clinic.

In 128 words or less, explain your business idea

His Clinic is a discreet, online service that empowers young men to take control of their health.

What strategies are you using to grow and finance your idea?

We are servicing an unmet need of a growing market. We are leveraging the latest in online healthcare technology to create a safe, efficient and discreet service.

How do you differentiate your business from your competitors?

Trust, exceptional service, discretion and reliability are the core principles of His Clinic. We value each patient that chooses to use our service and treat them accordingly. Our customers are not locked into any sort of contracts or subscriptions.

What's the biggest challenge facing your business?

Creating awareness of male-specific issues whilst still ensuring that every aspect of our service and marketing meet the requisite medico-legal of each jurisdiction.

What one phone, tablet or PC application could you not live without?

Podcast apps.

What's the best piece of business advice you've ever received?

"The market needs to be fulfilled and the market will be fulfilled, by the first viable product that comes along." - Marc Andreessen.


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