Amazon Australia’s 4K TV Range Is A Joke

Amazon Australia’s 4K TV Range Is A Joke

This afternoon, I was planning to find some of the best 4K TV offers on Amazon to share on Lifehacker’s new Deals section. Instead, I can only offer disappointment. The range on offer was anaemic. If Amazon hopes to slay tradition retail, this is something it desperately needs to fix.

In case you missed it, TV and retail have been undergoing a revolution. Terrestrial TV services are being ditched in favour of streaming services like Netflix, Prime and Stan. Quality has also been increasing as HD is giving way to 4K, HDR and Dolby Vision. Those moves have resulted in people updating their TVs and have driven many people to updating their screens. But it turns out Amazon is not the best place to go.

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A look at what 4K TVs Amazon has on offer reveals one Philips and one TCL set on the first page of results. There are also a couple of Kogan sets but they’re actually cheaper at

So much for the retail revolution Amazon was expected to bring.

I’d been looking forward to the launch of Amazon in Australia and the improved range of products, service and prices it was meant to bring. And I have to admit, I thought a number of large, incumbent retailers were likely to get their butts handed to them when Amazon’s retail juggernaut rolled into town. But it seems I’ll have to wait a little longer.

It could be argued that the sparse listings are due to the size of large screen TVs – it’s obviously much harder to store and ship a 60-inch television than a book or small gadget. I’d counter that this hasn’t stopped Australia’s other retailers. Everyone from JB Hi-Fi to the manufacturer’s own websites provide delivery to almost anywhere in Australia for a small fee.

As well as 4K TVs, I went looking for a specific LEGO set this week. It was $35 to $40 in stores. Amazon had it for over $55 which is in excess of the actual recommended retail price.

Amazon hasn’t started distributing their own stock yet and it seems locals aren’t turning to it as a major channel. If you’re looking for a good deal on a 4K TV, Amazon isn’t the place to go – at least, not yet. Sort it out, Bezos.


  • On the other hand, the problem with Kogan is that if you want a set larger than 55″ and you’re outside of Sydney or Melbourne metro areas, you’re pretty much SOL. For all their sales, advertising, and desire for market domination they still can’t seem to manage to work out how to deliver large goods to the majority of Australia.

    • Amen. This was the very real issue with Amazon stopping sales from their worldwide stores. We just don’t have the range on the Aussie one. The computer parts categories are woefully underrepresented. I’ve actually turned to ebay as a result.

      Hopefully Amazon gets their act together and improves the range on the AU site or figures out how to add GST via the US site and lets us use it again.

  • IMO, If im gonna spend that much on a TV. Id rather go into a retail store and buy it. Because if its faulty. Its much easier to return.

    • Really depends how big the saving is. In theory I agree with you, but at a certain point savings outweigh inconvenience. Especially when the inconvenience is hypothetical. My personal threshold varies from item to item, largely based on likelihood of problems.

      eg: a book is relatively small and pretty much guaranteed to be fault free so I’d buy online with even a tiny discount. A TV on the other hand is large and complex so I’d be wanting to save $100 or more before buying online. I figure if I’ve saved that much then I’ve got $100 to cover courier fees or repair fees *if* needed.

      • I bought my previous TV from my local Good Guys. It was playing up a week after so they picked it up for free, Replaced it for free and gave me a soundbar as an apology. Wouldnt get that experience with an online store.

        • I’ll just refer back to my previous post. If I’d saved over $100 on that TV I’d still be happy. Faulty on delivery means you *should* get it repaired for free and be able to get it shipped back and forth at their cost. So it works out money wise.

          Inconvenience is an intangible and it’s hard to put value on it. Probably the best way would be to try to work out time wasted and attach a dollar value to that equivalent to your hourly wage. So if you wasted 2 hours getting it replaced and you earn $50 an hour then your inconvenience cost is $100. Of course, if you’ve got spare time that might not be the case, and similarly if you’re super time poor it could be worse.

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