Australia’s Favourite ‘Netflix Show’ Is Exclusive To Foxtel

Australia’s Favourite ‘Netflix Show’ Is Exclusive To Foxtel
Image: HBO / YouTube recently ranked the most popular Netflix show in every country around the globe. By analysing Google Trends data, the site was able to reveal which Netflix title sparked the most interest in Australia in 2018.

There’s only one problem – Australia’s #1 Netflix show isn’t actually available on Netflix Australia. To watch it, you’ll need to subscribe to Foxtel Now or use a VPN to access the US version of Netlix. Whoops.

Cast your eye on Autralia’s #1 Netflix show in the graph below:

As you can see, Australia’s most popular “Netflix show” turned out to be Wentworth – a prison drama that is currently exclusive to Foxtel. So what went wrong?

In short, incorrectly assumed that Wentworth was available on Netflix Australia. And why wouldn’t it be? The show is currently available on US Netflix and was produced in Australia. It’s a perfectly reasonable assumption to make.

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We can attribute this snafu to the myriad licencing agreements between rights holders and streaming services in different markets – Netflix has the rights to Wentworth in the US but not in its country of origin.

This also highlights the raw deal Aussies continue to receive on the local version of Netflix – according to a recent ACCAN study, Australian subscribers receive less than 40 per cent of the full US Netflix library. Tch.

With any luck, this archaic divvying up of agreements will be gradually phased out as the industry moves towards a handful of universal, global services. Until then, we recommend bypassing Netflix’s geoblocks with a VPN. It’s the only way to watch “Netflix Australia’s most popular show” on Netflix.

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  • I hate what streaming services are doing now. With so much content now being exclusive you have to pay for a lot of different services if you only want to watch 3 shows. Disney is launching its own streaming service and Disney content will be exclusive to its service, including everything it’s bought. I hate Foxtel for this. I also hate Foxtel’s price and a lot more but that’s now what my point is. Puberty Blues aired on Channel Ten and is now on Foxtel. I thought Ten would keep it but they didn’t. So it’s opened my eyes.

    • Yeah, predicted this a few years ago. Too many streaming services, you end up needing a half dozen just to get the range of shows you want, so end up paying as much as a full Foxtel connection. Don’t really gain much more than the freedom to choose when to watch something.

      With Disney launching, its going to be 3, maybe 4 (not counting catchup services), and at that point its $50 a month or more. Which isn’t the cheap and convenient product Netflix and Hulu represented when they started all of this.

      Music did the same though, starting with iTunes, and morphing into the eleventy five different music sources you have now. Its just not as bad as where movies and TV seem to be heading.

  • you’ll need to subscribe to Foxtel Now or use a VPN to access the US version of Netlix. WhoopsOh I’ll be using a VPN alright, but not for Netflix and most certainly not for bloody Wentworth!

    • This.

      Of all the arguments that could be levelled against Foxtel, this really isn’t one of them. The only way this malarky will stop is if distributors are forbidden from being content producers. But what’s the likelihood of that happening? Zero. It’s one of the only ways they have to provide a unique selling proposition and point of difference for their business.

      Total content aggregation is a pipe dream.

    • That’s what I thought. It’s a Foxtel show. Like Picnic at Hanging Rock was a Foxtel thing.

      I bought Amazon Prime so I could check out American Gods – because that’s made by Amazon. I wouldn’t expect it on Netflix.

      It sucks that we have to subscribe to all of these different services, though.

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