How I Succeeded: OpenAgent’s Zoe Pointon

How I Succeeded is a regular series on Lifehacker where we ask business owners for the secrets and tactics behind their success. Today: Zoe Pointon from OpenAgent.
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Current gig: Co-founder at
Location: Sydney, Australia
Current mobile device: iPhone 6
Current computer: MacBook
One word that best describes how you work: Disciplined

What apps/software/tools can’t you live without?

  • Google Docs — access anywhere and collaborate
  • Apple Calendar

What social network do you find the most useful?


What were the most important lessons you learned while growing your business?

Progress beats fear, every single time. Know what a successful hire looks like. For us: happy, hungry, hands-on and humble

Know which things you need to do as a founder and which things you need to find great hires, with the right traits, to do for you.

No amount of talking can beat a bit of doing to figure out an answer, so work out how to do a lot of doing really cheaply and really quickly.

What has been the most surprising part of your business journey?

The impact that great people can have on our business.

What everyday thing are you better at than anyone else?

Seeing which issues matter the most and prioritising in on those.

What’s your sleep routine like?

I sleep very deeply from 10pm to 5am.

What advice would you offer to other businesses on how to succeed?

Figure out which things are absolutely core to your business success (what do you need to be better at than anyone else?), and for those, reach out to the experts in your network and learn how to apply what they know to your business….then it is all about execution with lots and lots of little steps of progress every day.

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