Whether you're arguing for a feature in a meeting, pitching for a job or debating why you deserve a pay rise, you shouldn't rely on just one methodology.
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That's the argument that Matt Lohmeyer of Negotiation Partners rests upon. His position is that negotiation involves having a "toolbox" of propositions.
"A tradesman with one tool isn’t particularly useful. I teach lots of different skills from how to impose your will, when it’s appropriate, how to problem solve and persuasion… All of those used together will make you a better negotiator."
"Most people think it’s about talking with the other side, communicating, getting to a win-win deal. All those definitions describe the outcome that you want at the end of a deal; they don’t actually tell you what you do to get there – and that’s half the secret."
The 7 biggest mistakes to avoid when negotiating [Business Insider]